Yuliya LaRoe, JD, MBA, PCC

FOUNDER & CEO
Law Firm Consultant, Trainer & Coach

Leadership | Management | Business Development

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Yuliya (“YOO-lee-uh”) LaRoe is the founder and CEO of LeadWise Group, an award-winning law firm consulting and coaching firm focused on developing high-performing partners and law firm leaders.

For nearly 15 years, Yuliya has advised, coached, and trained more than 5,000 lawyers and firm leaders at AmLaw 100 and 200 firms worldwide. Her work focuses on three areas that directly impact performance and firm growth:

• Lead with greater impact – helping partners and firm leaders strengthen strategic thinking, influence, decision-making, change leadership, and succession planning.
• Manage people and practices more effectively – building stronger skills in delegation, communication, feedback, expectations, motivation, cross-generational leadership, resilience, and personal and practice effectiveness.
• Grow stronger practices – helping partners build business development confidence, deepen client relationships, expand opportunities, and develop approaches to growing revenue more consistently.

Yuliya delivers this work through training, individual and group coaching, partner retreats, and strategic planning sessions. Her approach combines firsthand understanding of law firm life – including high client expectations, relentless time pressure, stress, firm economics, and the challenges of leading highly accomplished and independently-minded professionals – with practical business strategy, behavioral science, and proprietary tools developed through years of real-world law firm work.

Before founding LeadWise, Yuliya practiced law at an AmLaw 100 firm for nearly a decade, first as a litigator and later in an international advisory practice, helping clients navigate local legal and regulatory requirements across their global operations. She holds a J.D. from USC School of Law, an MBA from Boston University, and is a Professional Certified Coach credentialed by the International Coaching Federation. Her expertise has been featured by the ABA, NALP, PDC, LMA, ALM, Law Practice Today, and Attorney at Work, and she regularly speaks at law firms and industry conferences nationwide.

FUN FACTS ABOUT YULIYA

After moving to the United States in the late 1990s, Yuliya spent 15 years in Southern California. She now calls the Miami area her home, where she resides with her husband and a brood of mischievous pets. Yuliya is an avid international traveler. She speaks 2.5 languages (English, Russian, and some Spanish – enough to eat her way through Spain and Latin America!). She is passionate about personal growth and cultural intelligence.

Something few people know about Yuliya is that in one year, she spent two months volunteering in Costa Rica, traveled to South Korea and Russia, completed a four-month yoga teacher certification course, backpacked around India for a month, and attended a 10-day silent meditation retreat!