Robert “Bob” Greenbaum, MBA

pronouns: he/him/his

SENIOR FACULTY

Coaching • Training • Consulting

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A highly experienced, award-winning marketing and business development leader, Bob has decades of experience in the professional services sector, including strategic marketing and business development positions at a Big 4 accounting firm and numerous law firms. Over the last 20+ years, he has worked for every size of firm and held positions ranging from being the first marketing and business development director of a small firm to being the second in command in leading firms’ marketing and business development departments.

During his decades-long experience, Bob led numerous business growth initiatives at various firms, focused on achieving tangible results and instilling a culture of business development. For example, at one firm, he was instrumental in turning a long-standing event into a business development initiative that generated leads worth more than $1 million.

Over the years, Bob has been actively involved in several key industry organizations, such as the Legal Marketing Association where he served in various leadership roles, including most recently as the Chair of the Boston Local Steering Committee (2021). He is also an active member of the Legal Sales & Service Organization and the LawVision Business Development Directors Boardroom, where he also served as the Co-Chair in 2022. Bob’s expertise has been recognized by the the Legal Marketing Association – Northeast Chapter – Boston as Distinguished Member of the Year in 2022, Massachusetts Lawyers Weekly as the recipient of the Excellence in the Law: Legal Marketing award in 2019, and by McDermott Will & Emery as the recipient of the Chairmen’s Award for Excellence in 2014.

FUN FACTS ABOUT BOB

Bob and his family enjoy traveling. Prior to COVID, he and his wife went to Italy, where they took a cooking class, and to Israel where they rode a camel. Recently, they experienced the Turtle Hospital in Key West Halloween Fantasy Fest. As a resident of the North Shore of Massachusetts, Bob is only a 10-minute walk to the ocean. He loves it when he can smell the ocean from his front yard. Passionate about giving back to the community (Tikkun Olam), Bob is an active volunteer at Dana Farber Cancer Institute and frequently mentors up-and-coming professional services individuals.

AREAS OF FOCUS:

  • Business development program design & implementation
  • BD training and coaching
  • Strategic relationship building
  • BD strategy formulation
  • Client research and analysis
  • BD & marketing plans development
  • Pitch presentations development
  • Client engagement programs
  • Lateral integration
  • Marketing communications
  • Brand development
  • Media relations
  • PR & crisis communication

EDUCATION & CERTIFICATIONS:

  • MBA, Marketing/Management | Babson College, Wellesley, MA
  • BA, Government | Lehigh University, Bethlehem, PA
  • Process Improvement and Project Management Certificate Level 100 and 200 | Legal Lean Sigma Institute
  • Behavioral Economics | Legal Lean Sigma Institute